Indian firms not utilizing Social Networking Sites

Bangalore: The popularity of social networking sites has been increasing with the younger generation in India, but the corporate India is still hesitant in using this platform. For example, a big organization like TCS has pages in social networks like Facebook and Twitter but that has just 900 fans. Infosys has been posting many blog post but the frequency has been very less and it hardly gets comments, according to Infocera.com.

LinkedIn has opened up office in India due to rising popularity and usage of its services. But it is disheartening to see none of the IT companies using it as a portal to find talented individuals. The peak is most of the leading Indian IT offices are not allowing the employees to use social network during office hours. Further more some companies have banned such sites. They just were ignoring the social networks without realizing their benefits and importance. Indian companies should give up such kind of mind set and they should give way to new thoughts by cheering social networks.

However, there are few companies which are setting example by using Social networking sites for marketing and have been successful. One such company is ibibo.com. Ibibi.com's Vice President of Brand Solutions Rahul Sharma said, "A large subscriber base helped us unveil promotional campaigns for Bollywood movies, including Paa and Rab Ne Bana Di Jodi. We are now looking at social games as the next big thing." There are five million people registered in ibibo that shows its great success.

Google India's Business Head Parminder Singh says, "Social media are increasingly becoming an integral part of marketing strategies. They offer advertisers micro-targeting opportunities and the means to engage the user through communities and other applications. Social media networks have gained importance with big and small advertisers. In the last one year, it has extensively picked up with small advertisers who've ramped up their budgets."

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