Now Twitter losing out to Facebook
Twitter is losing ground to Facebook in the US, as the social network nears 100 million unique monthly users, according to new figures. Facebook grew by over three million unique visitors during September, according to the comScore’s US monthly data. It went from 92.2 million unique visitors in August to 95.5 million uniques in September.
However, Twitter, which has been heralded for the swift growth in its userbase around the world, stayed virtually flat. The microblogging service received 20.9 million unique US visitors in September, compared to 20.8 million the previous month.
Martin McNulty, director, Forward Internet Group, commented: “Far from being overtaken by Twitter, Facebook is actually pulling away. People understand Facebook, it's a tool for everyone based on genuine communication not bite-sized bagatelles. Mass adoption of Twitter was always going to be more difficult and as the celebrity-endorsed hype fades it's clear that for most it was merely a fad that offered little true social value."
The gap between the two sites in the US is also increasing, with Facebook now attracting nearly 75 million more unique visitors a month than Twitter.
It is important to point out that the comScore data only includes traffic to Twitter.com in its calculations. According to technology blog, Techcrunch, more than half of Twitter users do not visit the actually site and use third party apps to use the service – so it is not a full reflection of the amount of people regularly tweeting.
Mr McNulty added: “Twitter may argue that the comScore data only reflects traffic to the site and excludes Twitter apps, but there's still a feeling that it's on a downward trajectory into a niche, rather than mainstream, social networking tool.”
The same figures for the UK will be made available by comScore in the next two weeks.
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