Apple into Mobile Advertising Market

Bangalore: Apple has entered the mobile advertising market with its new platform called iAd, which will help thousands of application developers to earn from a new source of revenue. Apple Inc may charge about $1 million for displaying advertisements on its mobile devices, the Wall Street Journal predicts, according to Reuters.

The company indicated it could charge as much as $10 million to be part of a handful of marketers at the launch, the newspaper said, citing a person familiar with the matter. Ad executives told the paper that they are used to paying between $100,000 and $200,000 for similar mobile deals. As per the revenue sharing plan, application developers will receive 60 percent of the revenue, while Apple will get the other 40 percent.

Google, which already sells advertising on smartphones, agreed to buy mobile ad firm AdMob late in 2009. U.S. regulators are examining the deal's antitrust implications.