India, China have young workers

Bangalore: Firms in India and China stand to capture a global competitive advantage on the strength of young workers and students, who are the world's most intensive users of corporate information technology, according to new research by IT consultancy Accenture.

The research was based on a survey of more than 5,000 students and young workers in 13 countries around the world. The survey revealed that the technology practices of new hires and students from the "Millennial" generation in China and India - those between the ages of 14 and 27 - have leapfrogged their counterparts elsewhere in the world, especially in much of Western Europe, where many Millennials feel that technology consumes too much time.

Millennials in the Americas (Brazil, Canada, and the U.S.) and Asia-Pacific (Japan and Australia), meanwhile, have positive perceptions of technology, but not at the same level as young people in India and China. The research comes on the heels of a similar survey completed by Accenture a year ago that focused only on the U.S.

"The demographic shift from the baby boom generation to the Millennials can be either frightening or exhilarating - maybe a bit of both - but it can't be ignored," said Gary Curtis, Accenture's Chief Technology Strategist. "The implications are profound. Companies and organizations that fail to embrace Millennial behavior are at risk of failing to attract and retain new hires, while also seeing their competitive edge erode from lack of innovation in information technology," Curtis added.

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