HCL unveils 'Mobile Excitement'
New Delhi: India’s premier hardware, services and ICT system integration company HCL Infosystems Ltd on Thursday announced the launch of 'Mobile Excitement’, one of company’s largest marketing initiatives since its inception.
The multi dimension initiative includes more focused marketing strategy towards today’s customer. The event also saw the launch of a new logo and TV commercial focused around Mobility and life on the go and is more youth focused and revolves around the growing need amongst consumers for mobility. All HCL Digilife stores and retail outlets will also be re-branded as a part of this strategy.
Speaking on the occasion Ajai Chowdhry, chairman and CEO, HCL Infosystems Ltd, said, “The new ME campaign has been made keeping the requirements of today’s on–the-go customers who are always on the move seeking seamless connection to the virtual world. We are confident that the renewed marketing focus will help us establish a deeper connect with our consumers and further consolidate our position in today’s fast paced market.”
HCL also introduced world's first laptop with in-built 'One Touch' service and support that offers service and self recovery features incorporated into the product. Its new range of laptops also comes with innovative features like 'Split Me' where one can share their data without worrying about the size of the file and 'Lock Me' that prevents data theft from the system. 'Secure ME' is another effective tool which can be used to lock any application installed on the PC like Internet browser, Adobe, Power Point etc.
HCL hopes to increase its market share in laptops from 7 per cent to 22 per cent with this new range.
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